Hip hop artists sign ringtone deal

E-40, Too $hort, Yukmouth and Keak Da Sneak will provide exclusive mobile content through UrbanWorld using Danger’s international distribution channels in the U.S., Canada, Germany and Australia. The deal has also prompted the creation of a “Future Flavas/Rising Stars” ringtone category that will showcase original music from up and coming and independent artists. “In continuing with my independent status, it’s great to be among the first artists featured in this category,” said Keak Da Sneak. Additionally, E-40 will be launching the “E-40 Presents Hip-Hop 201” mobile trivial game. A continuation of Hip-Hop 101, which featured the legendary DJ Kid Capri, Hip-Hop 201 will include over 100 questions about hip-hop artists, music and culture. Players will compete to win an exclusive ringtone from E-40.